TikTok will let creators post videos directly from third-party platforms via a new content posting API, the company announced today.
The new feature, called Direct Post, integrates with platforms like Adobe Premiere Pro and Adobe Express, Twitch, and CapCut, TikTok’s own editing app, among others. Users will need to link their TikTok account to third-party platforms and be vetted before gaining access to posting.
Once accounts are linked, creators will be able to specify post settings within the third-party app, like who can view the video and whether captions are on, instead of doing it separately within TikTok. If they use any social media management tools, they’ll have the option to schedule future longform videos as well. The company says the ability to post photos this way will be coming soon as well.
TikTok already had a way to share content to the app from other editing software, but that feature stopped one step short — videos are saved as drafts. The API could help creators and other publishers save a step when posting across various platforms without individually uploading content and posting it from TikTok.